4600 W Cypress Street
Suite 451, Tampa, FL 33607
Ph: 415.766.5697

Core Values

Be an Owner

Leaders never say “that’s not my job.” They are owners who think long-term and don’t sacrifice long-term value for short-term results. They act for the entire company, beyond just their own team. 

Raise the Bar

Leaders continually raise the bar and drive their teams to deliver high-quality customer service, products, and processes. They have a relentlessly high standard for themselves. They ensure defects do not get sent down the line and problems are fixed in a way that stays fixed.

Earn Trust

Leaders are communicative about deadlines to others and follow through with their commitments to build trust. They take ownership of things from beginning to end so that others trust them to get things done.

Have Backbone Regardless of Your Position. Disagree and Commit

Leaders should respectfully challenge decisions when they disagree or offer new solutions, even when doing so is uncomfortable or exhausting. They do not compromise for the sake of social cohesion. Once a decision is determined, even if they disagree, they commit wholly.

Learn and Be Curious

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities, new processes of doing things, and push to iterate and improve existing processes.

Have Fun

Leaders don’t just work hard, but they also have fun as they are doing it. Leaders push themselves to learn new things, build long-lasting relationships, and encourage a positive environment among their peers. Long-lasting companies are built on leaders who have fun and love what they do.